The Unfuckers x Powershop

We often get asked about recommendations for brands who we think are doing amazing things in the sustainable space. So we thought we’d share some and why we think they’re great.


First up, this is a paid partnership. Yup, we're playing with the big boys now, and we’ve spent a lot of time researching our partners to make sure they’re someone we’d want to recommend. We see it as a way to let you guys know about brands you may not have heard about, and of course, it’s a way for us to cover some of our running costs. But enough preamble, it’s boring. Onto more interesting things, like interviewing electricity! Yup, you read it right. We’re talking to electricity, on behalf of a pretty great company called Powershop.

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The Unfuckers: Hi Electricity. Thanks for sitting down with us today.

Electricity: I’m not sitting. Electricity can’t sit, we just surge.

The Unfuckers: Um, ok. Thanks for surging with us today.

[awkward silence]

The Unfuckers: So, we were thinking it would be good to go back and talk about your background a little. People know electricity as a thing that charges their phones and helps bring us Netflix, but there are massive concerns about your source. Like coal.

Electricity: [Sighs] Listen ladies, I’ve been around for a long time. I don’t like the whole coal thing anymore than you. It’s a problem for the planet and therefore it’s a problem for me getting a good sleep at night. Coal is a dirty energy source and is the biggest contributor to global warming. It’s bloody alarming that around 40% of the world’s electricity still comes from coal. I’ve been doing this for over 100 years, and I’d like to keep doing it for another 100. If we fuck the planet, I’m outta a job.

The Unfuckers: You’re out of a job and we’re out of somewhere to live. We read Australia’s greenhouse emissions are currently on the rise – electricity emissions make up around a third. What we’re really concerned about is how the majority of our power comes from coal and not from renewables.

Electricity: Again, tell me something I don’t know. You’d think I’d have some kind of control over where my source comes from, but I don’t. Neither do the people who supply electricity. So in the end, neither do you.

The Unfuckers: We’re not sure if people know much about this, can you explain it a bit more?

Electricity: All us electrons hang out in the same place on the grid and I have no control whose home I get sent to or my source – whether it’s coal or renewables. It’s like an actor’s equivalent of a haemorrhoid cream ad. You don’t want to do it, but when you get the call, work is work.

The Unfuckers: So as customers, what can we do about this if we don’t have any control?

Electricity: You pull your finger out and find yourself a power company that is at least trying to do something about moving over to renewables.

The Unfuckers: Thanks for the segue.

Electricity: You’re welcome. It was like pulling a plug out of a dodgy socket.

The Unfuckers: So let’s talk about Powershop. 

Electricity: What do you want to know? They’re trying to do better by the environment and to support the renewable energy industry in Australia. Not many other fuckers do this – the big players don’t give a rats ass about trying to offset or re-invest in renewables.

Powershop offset 100% of the carbon emissions associated with their customers’ electricity usage and they try and encourage people to use less of me. That kind of pisses me off because I don’t get work. But like I said before, no planet, no work. So I’ll take one for the team.

The Unfuckers: Some people might think, what’s the point of switching if fossil fuel generated electrons and wind farm generated electrons all get mixed up anyway? They might just want to go with the cheapest provider.

Electricity: Just because Powershop are a ‘green’ company it doesn't mean they’re not competitively priced. But what do I know, I don’t have fingers let alone money. Secondly, it’s a crime to keep using fossil fuels when we don’t have to. You humans have lots of technologies that can replace dirty fossil fuel generators – like hydro stations, wind or solar farms and small-scale generation like rooftop solar. The big guns make too much money from the way things are at the moment. Powershop are trying to change that. I like that.

The Unfuckers: We like it too. That’s why we made up this weird fictional interview with you. Thanks for your time.

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If imagining electricity as a kinda cranky, yet environmentally conscious electron hasn’t inspired you to switch to Powershop, who knows what will. Oh wait, this might do the trick: here’s a $75 sign up credit!